Unit 2: Developing a Marketing Campaign (L.3). Exam: January 2023

Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed. Unit type: External Guided learning hours: 90

Index

  • Home Page
  • Employability (CPD)

Learning aims

A: Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign 

B: Using information to develop the rationale for a marketing campaign

C: Planning and developing a marketing campaign


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Introduction:

  • Block Busters
  • Unit Intro.
  • Unit aims'
  • Autum Term
  • Search Engine

Lecturer

Lecturer
David Hilton

Learning aims:

  • LO: A
  • LO: B
  • LO: C

Essential information:

  • Grade descriptors
  • Key terms
  • Assessment outcomes
  • Assessment summary

Unit 2's QR Code

Unit 2's QR Code

Bibliography

  • Unit 2 (2022): Pearson BTEC National Business - Student Book 1. ISBN 978 1 292 126241
  • CIPD (2021): What PESTLE means, and use of PESTLE analysis template
  • Leboff, G. (2022): Six steps to defining your target market.
  • Pettinger, T. (2022): Product life-cycle
  • Jaidepp, S. (2022) : 14 Factors of Advertising Media for a Company
  • Creative Product Promotion
  • Marketing Mix Definition of the 4P's and 7P's
  • D'Arcangelo, M. (2020): How to Evaluate The Success of Your Campaigns in 3 Steps
  • Mellentin, J. (2017): Kids Nutrition Report Issue 60 2017. The Centre for Food & Health Studies Ltd. PO Box 21675. Henderson. Auckland 0650. New Zealand.
  • Unit 2: Preparation for assessment
  • Survey Monkey
  • Shamrock organization
  • 4 common types of essays

Assessment should draw on knowledge, understanding and skills developed from:

  • Unit 1: Exploring Business
  • Unit 2: Developing a Marketing Campaign
  • Unit 3: Personal and Business Finance
  • Unit 4: Managing an Event
  • Unit 5: International Business
  • Unit 6: Principles of Management.

Videos:

  • BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome A Resource Preview
  • Strategy - Red Ant Vs Black Ant

Author's profile:

Mr David Hilton: MBA, MA (ODE), PGCE, QTLS, ADTLLS and HND Production Engineer

A level seven graduate with over 20 years' experience in the spheres of Production and Quality Assurance Engineering. Also, a former Co. Director with over 10 years’ track record of business success in the service sector. Currently a Business / IT Lecturer, Mentor, Coach and Learning Technologist with over 15 years’ experience of applying Traditional and Blended learning solutions within the FE (Further Education) and HE (Higher Educational) environments.

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