Unit 2: Developing a Marketing Campaign (L.3). Exam: January 2023

Learners will gain skills relating to, and an understanding of, how a marketing campaign is developed. Unit type: External Guided learning hours: 90

Index

Home Page
Employability (CPD)

C3: The six stages of a marketing campaign

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Introduction:

Block Busters
Unit Intro.
Unit aims'
Autum Term
Search Engine

Lecturer

David Hilton

Learning aims:

LO: A
LO: B
LO: C

Essential information:

Grade descriptors
Key terms
Assessment outcomes
Assessment summary

Unit 2's QR Code

Bibliography

Unit 2 (2022): Pearson BTEC National Business - Student Book 1. ISBN 978 1 292 126241
CIPD (2021): What PESTLE means, and use of PESTLE analysis template
Leboff, G. (2022): Six steps to defining your target market.
Pettinger, T. (2022): Product life-cycle
Jaidepp, S. (2022) : 14 Factors of Advertising Media for a Company
Creative Product Promotion
Marketing Mix Definition of the 4P's and 7P's
D'Arcangelo, M. (2020): How to Evaluate The Success of Your Campaigns in 3 Steps
Mellentin, J. (2017): Kids Nutrition Report Issue 60 2017. The Centre for Food & Health Studies Ltd. PO Box 21675. Henderson. Auckland 0650. New Zealand.
Unit 2: Preparation for assessment
Survey Monkey
Shamrock organization
4 common types of essays

Assessment should draw on knowledge, understanding and skills developed from:

Unit 1: Exploring Business
Unit 2: Developing a Marketing Campaign
Unit 3: Personal and Business Finance
Unit 4: Managing an Event
Unit 5: International Business
Unit 6: Principles of Management.

Videos:

BTEC Business Unit 2: Developing a Marketing Campaign Learning Outcome A Resource Preview
Strategy - Red Ant Vs Black Ant

Author's profile:

Mr David Hilton: MBA, MA (ODE), PGCE, QTLS, ADTLLS and HND Production Engineer

A level seven graduate with over 20 years' experience in the spheres of Production and Quality Assurance Engineering. Also, a former Co. Director with over 10 years’ track record of business success in the service sector. Currently a Business / IT Lecturer, Mentor, Coach and Learning Technologist with over 15 years’ experience of applying Traditional and Blended learning solutions within the FE (Further Education) and HE (Higher Educational) environments.

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